Part IV: Leveraging 30 Years of Retail Expertise for a Premium Launch
As 2024 draws to a close, the excitement is palpable. With the prototypes complete and the packaging finalized, I’m ready to take the next step—launching The Mythical Figures of Bali™. This isn’t just a typical retail launch. With 30 years of experience in retail, business models, and customer engagement, I know this project is about more than just selling jewelry. It’s about creating an immersive experience that reflects the craftsmanship and cultural significance of Bali.
Over the years, I’ve learned that how and where a product is presented is just as important as the product itself. That’s why I’ve chosen a consignment business model for the collection. This allows me to carefully curate where the pieces are displayed, maintaining the high-end, exclusive feel of the brand. I’ve handpicked 50 luxury hotels across Bali, each offering the right kind of customer base—tourists and expats who are seeking something truly special and meaningful to take home. These hotels are more than just points of sale; they are places where the jewelry can be experienced as art.
To ensure the collection is showcased beautifully, I’ve designed a custom glass display specifically for these hotel shops. Standing at 160 cm high and 50 cm by 50 cm wide, the display is elegant and minimalistic, allowing the jewelry to take center stage. The display will be included as part of the consignment agreement, ensuring that each hotel can properly present the jewelry in a way that reflects its value. Alongside the display, I’m providing leaflets and posters that tell the story behind each mythical figure. The idea is to create a full sensory experience—one where customers can see, touch, and learn about the deep cultural meaning embedded in each piece.
The display itself is carefully thought out. Its height and dimensions are perfect for catching the eye in luxury hotel lobbies and boutique souvenir shops, while still being compact enough to fit into smaller spaces. The jewelry will be displayed on velvet cushions, much like the packaging, and will be accompanied by leaflets that explain the mythology behind the figures. Each leaflet offers insight into the symbolic meaning of the figures—whether it’s Barong’s protective strength or Dewi Sri’s nurturing spirit. The posters, designed by my team with Dian Efendi, will visually capture the essence of Bali’s rich mythology and serve as a backdrop to the jewelry, drawing customers in with both imagery and narrative.
In addition to the physical stores, I’m finalizing the webstore, which will complement the retail presence. With my decades of experience in building e-commerce platforms, I’m ensuring the online shop is not just a transactional space but a storytelling platform. Customers will be able to explore the stories behind each figure in depth, and choose a piece that resonates with their personal journey or connection to Bali. The site will feature promotional videos and images created by my international design team, highlighting the craftsmanship and the cultural richness of the collection.
This multi-faceted approach—combining luxury hotel placements with a strong online presence—is rooted in the knowledge I’ve gained from three decades in the retail industry. I understand that customers today, especially in the luxury segment, want more than just a product; they want an experience that speaks to their values and aspirations. With The Mythical Figures of Bali™, I’m creating that experience, whether it’s through the sleek black packaging, the carefully curated hotel displays, or the online platform that allows customers to learn more about the figures they’re purchasing.
As I prepare to visit these hotels in early 2025, my vision is clear: I want The Mythical Figures of Bali™ to be more than just a piece of jewelry—it’s a story, a symbol, and a connection to the island’s cultural heritage. There’s still work to be done as we approach the official launch, but every step brings us closer to sharing the magic of Bali with the world. More to follow in Part V...